The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. While there are many benefits to a good SEO strategy, we have outlined the top benefits to help you understand why SEO is awesome.
SEO has become widely adopted as an online marketing strategy because of its effectiveness.
A benefit for a site that has been designed with on-site SEO and off-site SEO factors taken into consideration should continue to rank for a set of specific keywords in the long run. Stopping an SEO campaign will not immediately impact a site’s ability to rank the same way tuning off a PPC campaign would.
Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $9 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.
With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may mis-click on an ad. A hit from google is much more valuable over a hit from an ad.
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.
As part of the technical SEO campaign, professional services will include ensuring that your site is able to be crawled. There’s no excuse for blocking spiders crawling your site due to broken links. The further a search engine spider can crawl your site the more pages can be indexed and the bigger your SEO advantage will be!